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 Thomas
Jefferson once said "Every generation needs a new revolution."
While Jeffersonian-style revolutions are rare these days, there are
other revolutions taking place that are having effects that are almost
as far-reaching. One of those we are in the midst of is the
explosion of mobile devices that affect how we communicate and
access data, both from a
personal and business perspective.
Over the past 15 years, the cell phone has gone from a luxury to a
necessity, with 95% of Americans from pre-teens through retirees having at least
one cell phone at their disposal. And how the phones are used have
changed as well, with voice communications often taking a back seat to texting, email, web browsing, social
networking and running literally thousands of specialized applications.
In fact, it is estimated that by the second half of 2011, more than
half the cell phones in use will be smartphones.
These ubiquitous devices are everywhere your employees and customers are
at every moment in their day. This makes them an ideal
candidate to help businesses run more efficiently and help marketers get their messages out to the public. But until now, the question
has been how to best make this work for you?
MobileGEN, along with its partners, has developed multiple effective
methods to allow you to make these
devices effective extensions of your business without breaking the bank.
With regard to your
customers, we will help you provide value-added, information-rich
marketing content. These methods, which
include a combination of SMS messaging (a.k.a. texting)
and location-aware mobile application development
allow you to deliver your messages to your customers wherever they
happen to be.
And since most users have opted in to receive what you
are sending, your audience has self-identified itself as
interested in your products or services, making for a
much higher conversion rate than for typical marketing
campaigns.
With respect to your employees, we
provide them secure access to critical data wherever they happen to be,
enabling them to record sales, assess inventories, process credit cards
or whatever else you can imagine. This type of on-the-go access
enables people to work more efficiently while enhancing their
work-life balance by keeping them from having to go to the workplace
to be productive.
Almost any business or organization can benefit from our services.
Examples:
- A restaurant that sees bookings are slow for a particular night sends
out text coupons to its customers offering a two-for-one entree special
for that evening.
- A company that employees field service
technicians updates schedules on the fly to maximize effective use of
their technicians' time while minimizing lost revenues from cancelled or
missed appointments.
- A movie theater chain creates a downloadable application that allows
it to push out trailers that its customers can watch on their mobile
phones along with celebrity news.
- A doctor can view and update patient
records while having access to unlimited diagnostic and drug interaction
data in the palm of his or her hand.
- A Realtor puts a text link on a "For Sale" sign that allows
passers-by to download detailed information on a house they are
interested in.
- A salesperson uses their smartphone's
camera to record a barcode that enters the data into a remote database,
returning specifics on a particular product's availability and
up-to-the-minute pricing.
To learn more about how we can assist you, please browse through our
web site or
click here to get in touch with us immediately.
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